Hello. Is it 3G you’re looking for?

In just a few short weeks, Australia will bid farewell to their 3G networks, with Telstra's shutdown on 31 August 2024, followed by Optus on 1 September 2024. For many Australians, this has been a distant concern, something we knew was coming but perhaps hoped would be further postponed at least until it could be accompanied by a seamless transition to newer technology. However, the reality is setting in, and the impact of this change runs deeper than many of us anticipated—especially for our growers. 

While most of Australia are accustomed to relying on 4G and 5G for their everyday communication needs, there are countless devices across the agricultural sector that depend on the 3G network. Pest monitors, weather stations, irrigation pumps, tracking devices on vehicles, and security cameras are just a few examples of the technology that keeps our farms running smoothly. These tools are not merely conveniences; they are integral to the efficiency, productivity, and security of agricultural operations. 

For years, growers have invested in technology that, at the time, was the best available option. Many of these systems were built around the 3G network, and the need to upgrade or replace them represents a significant financial burden. The cost of new equipment, potential downtime during the transition, and the technical challenges of implementing new systems are all concerns that weigh heavily on the minds of farmers. 

The implications of this network shutdown extend beyond mere inconvenience. For those who have not yet heeded the warnings, now is the time to act. If you've been ignoring those messages on your mobile phone that say you will be affected, it's crucial to check whether your device will still function post-shutdown. A simple text—sending the number '3' to '3498'—will let you know if your phone requires an upgrade. But the issue doesn't stop at phones. 

Compounding the problem, while it's understood that 3G devices will be directly impacted, there are also 4G devices at risk. Some 4G devices, particularly older models or those purchased overseas, may lose the ability to make voice calls, including critical Triple Zero emergency calls, once the 3G network is decommissioned. This is a serious concern, as many users might mistakenly believe their device is unaffected until they face an emergency. 

For growers, the challenge is two-fold. Beyond the need to ensure that personal communication devices are up to date, there is the daunting task of evaluating and possibly overhauling the entire technological infrastructure on their farms.  

We implore growers to act now (if they haven’t already) to understand how this change may impact all farming operations. If you need help give us a call and we will try to point you in the right direction.